Responsibilities:
• Experience building successful user acquisition campaigns across multiple targets, geos and demographics
• Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem-solving
• Expert at optimizing campaigns and adjusting bids based on ROAS and LTV
• Able to effectively communicate with advertising partners to efficiently drive campaign performance
• Able to innovate new ways to develop and constantly improve UA strategy
• Aptitude to work outside of your comfort zone and get things done quickly
• Ability to juggle projects across multiple networks and platforms
• Awesome Excel skills and familiarity with Google Docs and the rest of the MS Office Suite.
• Passion/knowledge for social media user acquisition
• 3-5 years of experience in media buying/user acquisition/performance marketing
• Experience working in the social/mobile industry a plus
• BA/BS Degree in marketing/finance or equivalent
• Experience building and managing relationships with third party media partners
• Experience working in a metric-driven role focused on ROI
• Proven Data Analysis and Excel experience
• Manage end-to-end funnel, which includes user sourcing through:(Facebook, Instagram, twitter, LinkedIn…), launching campaigns, optimizing campaigns.
• Partner with the Creative team to share insights and trends on the performance of their creatives, ideas for new concepts, ad copy, image optimization, and variations.
• Implement UA tests around creatives, campaigns, and new ad products to improve campaigns while partnering with brand marketing and the creative teams to conceive and iterate
• Maintain reporting templates and systems to inform partners on performance
• Collaborate with UA managers across other UA channels and demand generation campaigns to do integrated advertising and maximize cross-platform opportunities.

Required Qualifications:
• Experience in high-scale, hands-on performance marketing role with Bixex and Social channels (Facebook, Instagram, Twitter, Snap, etc).
• Understand ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS, ROI, LTV).