Job Summary
Responsible for prospecting for and securing ad sales for publications, including magazines, trade journals, and newspapers. Pitches benefits of advertising to a client, negotiate prices and explains client needs to copywriter.

Primary responsibilities

  • Sell ads for publications.
  • Perform cold calling to get the attention of possible clients.
  • Read scripts.
  • Visit businesses to inquire about advertising sales.
  • Sell ad space or time.
  • Present different options to the client, including images, designs, and font sizes.
  • Build relationships with clients.
  • Understand the needs of each client.
  • Know all advertising options.
  • Keep abreast of changes within the publication’s demographics.
  • Use statistics in a sales pitch.
  • Perform extensive research on clients and competitors.
  • Convey ad changes and discrepancies to copywriter.
  • Perform research on trend analysis.
  • Generate revenue for print products to include run-of-book print ads and print advertising inserts.
  • Focus on growing existing accounts and acquiring new clients.
  • Conduct meetings.
  • Sell general or direct response print ads to a bi-monthly publication.
  • Generate and describe creative, results-focused marketing concepts to a diverse client base.
  • Handle incoming inquiries to buy ad space.
  • Book sales appointments.
  • Walk door-to-door and solicit business.
  • Present sample ads to the client.

Desired Qualifications:

  • An undergraduate degree or related field experience
  • Proven success in managing all stages of the sales cycle including prospecting, needs analysis, presentation, proposal, negotiation, and closing
  • Positive track record of meeting and exceeding sales goals
  • Results-orientated and able to work both independently and within a team environment
  • Excellent written and verbal communication skills, including presentation skills
  • Proficient Microsoft Office (PowerPoint, Excel, and Word) skills
  • Ability to develop and maintain professional relationships with prospects, clients, and colleagues which are based on mutual respect and integrity
  • Exceptional time management skills displaying the ability to manage multiple tasks with strict attention to detail
  • Key Attributes for Success
    The entrepreneurial background is an asset
  • Ambitious, outgoing personality and a will to succeed through a consultative approach
  • Female applicant preferable
  • Age limit should be 22-29

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